Internet Marketing: SEO Frauds
Search Engine Optimization (SEO) frauds
Many unsolicited companies and individuals claiming they are SEO experts brought fear and terror into honest services of SEO. SEO frauds were rampant back then when Yahoo.com and Google.com made their pitch into the search engine industry, reaping millions of dollars from unsuspecting companies in need of business growth. SEO criminals scam companies that usually have no idea about SEO and its works, sometimes including SEM techniques. How many SEO ‘specialists’ would then come and go before you decide to choose? Here are a few SEO related frauds available since the day SEO scamming started.
1. SEO criminals that guarantee #1 ranking.
None of the huge search engines like Google.com, Yahoo.com or MSN.com could offer any special ranking on their site for a price, particularly Google. Back then, Overture (Yahoo! Owns them) offers a range of price for top 3 results. This service was then halted, and removed. Nobody can guarantee #1 ranking. Even if it hits #1, positions vary now and then.
2. SEO criminals that rushes their customers or promises results in a short period of time.
SEO isn’t and will never be able to prove its power in a short period of time (e.g. 1 week, 1 month). SEO is a complicated science that requires a consultant to creatively think, improvise solutions and collectively gather data and knowledgebase from his client and the search engines. There is no shorter route to a higher ranking. It’s plain hard-work with loads of time taken to perfect SEO on a particular website.
3. SEO criminals that compromises on short-term optimization.
A famous SEO fraud. Lower cost, shorter optimization period (as said) and excellent results. SEO criminals usually offer these services without any relevant results. Walk away if you should receive any short term SEO. It may work, but you’ll have to pay more and more to get it working. Other services then may come in, premiums are charged.
4. SEO criminals that is secretive about SEO.
SEO criminals always want to get to the point. They do not waste time on sharpening their skills or perfecting their SEO techniques with information because they are out there mainly to scam, to commit fraud, and to get instant cash. A good SEO company would provide all information in detail, including their proposals, without you even asking or thinking of. A good SEO service provider wouldn’t reveal their trade secrets, but will explain to you in detail every bit of SEO.
5. SEO criminals force or without your notice links to their website; Owns your domain.
SEO criminals usually force links to be planted in their client(s) site in order to back-link to their site, or holds ownership of their client’s particular domain. There is no part in SEO or SEO’s business would ever ‘command’ back-linking or ownership of domain. The business is yours, the site is yours. Nothing should be owned by any SEO provider.
6. SEO criminals that sell you software for excellent optimization.
Certain SEO criminals could throw their clients a special offer with computer software(s) that help optimize their pages on search engines or the ability to type keywords directly to an Internet browser’s URL bar. These are hoaxes, as SEO has nothing to do with any software in its optimization – Most available today are SEO reporting tools, SEO research tools and so forth.
7. SEO criminals that cheat/do not deliver.
An excellent SEO service provider usually reports a few times, at least once a week regarding the process of their optimization. A hardcopy report should come out every fortnight, follow up calls informing the client about what’s going on. It takes time to watch rankings climb up the ladder. It involves a lot of process and complicated structures. Results should be able to be seen on the 3rd month from the commencement period.
8. SEO criminals claiming to give continuous top rankings as long as you pay them.
SEO isn’t about holding your site hostage or a particular product with huge investments. It’s all about techniques, content building, thorough research on the industry and market, inbound likes, on and off the page factors and so forth. It’s about management and vigorous work where marketing agencies do for you, but more than that.
9. SEO scammers claim to be able to submit your site up to thousands of search engines.
Crawler-based engines like Google do not need submission – They find you by themselves based on keywords, relevance and links on and to your website. Submission could be done manually, but it’s not necessary since these ‘spiders’ are able to seek and find you out IF your SEO service works. There’s no point submitting your site to other search engines. These trillions of page would mask you out. These search engines are famously known as FFA engines (Free-for-all).
10. SEO scammers claim to have relationships with Google.com, Yahoo.com, Ask.com
It’s impossible to ever have a partnership that guarantees higher ranking with Google, Yahoo or Ask.com unless your SEO provider is using Pay-per-click (PPC) – Also under certain circumstances. There is never an easy way into the market of SEO, as honest, inspiring SEO experts are a combination of a technical company conceptualizing beyond SEO only.
Common SEO abuses:
1. Cloaking/back-linking/Shadow domain.
A SEO company directs unsolicited traffic to the site by using deceptive/irrelevant pointers. This can also be counter-productive as directing can occur to your competitor(s) or your SEO service provider’s site. Clients will then experience losses, even before this happens. SEO is mostly about getting QUALITY visitors that will CONVERT into customers, not millions of visitors without any interest on your business.
2. Hidden links/Doorway pages/Link scamming
A SEO scammer places a huge list of keywords and tags are placed on a site, informing clients that it’s a way to ease query works and will boost ranking since it has many tags. This is absolutely wrong and may cause the site to link to other irrelevant pages besides draining link popularity.